The Department of Oil and Gas Management and Marketing at the Faculty of Industrial Management of Oil and Gas organized a scientific seminar on (marketing tricks and their impact on the consumer) on Monday, June 14, and on the conference hall of the College and under the auspices of The President of Basrah Oil and Gas University Professor Dr. Mohammed Hillel Hafez al-Kaabi and under the supervision of the Dean of the Faculty of Industrial Management of Oil and Gas Dr. Sami Hashim Faleh Al-Saadi, in the presence of scientific assistant Professor Dr. Emad Al Khorsan and administrative assistant Professor Dr. Yousef al-Assadi, and lectured at The seminar students of the evening study in the department of oil and gas management and marketing (Ahmed Jassim Ahmed, Montazer Karim Mahdi, Sarah Maytham Ibrahim)The seminar was moderated by assistant teacher Uday Hussein Ali, and the researchers touched on the most important methods and problems of marketing tricks and the most famous marketing tricks and how to discover them, stressing that some marketing specialists resort to marketing deception to influence the consumer so that he makes a purchasing decision that is not right for him and may constitute a negative situation harmful to him as a consumer and who falls victim to marketing deception that may extend to many consumers, and the researchers reviewed the most prominent marketing tricks including Trick 99, one of the techniques associated with paying to buy because you don't put the whole price, with 99 written permanently to push you to think that you're paying a little, that you get a fairly good deal; That smell signals usually reach directly to the brain,Which provokes deep feelings and pastes it with memory, and uses this trick to evoke the link between the image of the product and its smells, and one of the most famous methods of marketing deception is the method of using large vehicles the large vehicle has a direct psychological effect on you as it leads you to buy more goods to fill the cart and do not feel embarrassed by the fact that your vehicle is empty, The lecturers continued that there is another trick represented by free goods may increase your association with some stores because they provide some free goods from time to time such as distributing some small chocolate pieces for free on an occasion or at the opening ceremony or presenting them to your children accompanying you in shopping, which makes you have positive feelings about this store, and also there is a trick using celebrities in advertising such as players and artists, which drives their fans to acquire the product they offer advertising marketing, as well as The trick of geographical distribution of products in the store and the filming of foods and make the product more attractive and run out of goods, as well as the provision of deceptive and misleading commercial ads, especially in light of the popularity of electronic marketing, which is provided away from the attention of the regulators, recommended the symposium to activate consumer protection laws, media awareness about products spread in the markets, and activate methods of consumer awareness through guidance and guidance to ensure protection and maintenance of his rights, and activate strict control by the competent bodies in order to protect the life and health of the consumer and not to manipulate Doing it.
